Services and brands are about people
The ancient weaving tradition with reeds and totora goes back to the days of The Chincha Culture, and that is exactly the name of the town (Chincha - Peru) where this community of artisans born under the name of "Arte Sur".
They manufacture high-quality products such as purses, placemats, baskets, ornamental flowers and fruits, etc. which demands a lot of time and dedication from artisans, but unfortunately people is not used to pay too much for them.
As part of the project, we visited the town, we talked with the artisans and their families about how the business started, we saw and experimented the process of manufacturing handlooms and mainly, we saw them working really hard.
They needed a brand which depicts all the process and effort they put on each one of their work pieces. With that in mind, i started creating a logo, choosing a typography and corporate colors, creating a product catalog, merchandising according to their needs and the heat of the town and finally a brand manual.
Clients / Artesur, Chincha - Perú