Design of an online citizen participation website with the RealLab Hamburg
Conceptualizing and designing a website for an innovative online participation process for Hamburg citizens to co-create the future of mobility.
Role
Expert lead and Service Designer (Service, UX, UI Design)
Client
German Aerospace Center (DLR)
Duration & location
3 months
2021 (Germany)
More info
Visit the Figma Prototype →
(The website is now offline).
CHALLENGE
How might we help the German Aerospace Center (DLR), combine an online and offline citizen participation process to collect opinions, ideas, and challenges about the future of mobility in Hamburg?
UNDERSTANDING CLIENT NEEDS
By working in a visual and analytical way with the client to align expectations.
USER-CENTERED AND PARTICIPATIVE APPROACH
Every step of the process was thought from the user’s and backend's sides to avoid dead ends.
I worked in a collaborative, transparent, and iterative way with the client and the developer. Both groups were permanently involved, which made our way of working more efficient, and creative.
OUTCOME
4 modules, 3 different levels of effort for citizens to participate:
Closed Polls (low effort)
Mobility associations (medium effort)
Future headlines (medium effort)
Idea competition (high effort)
MODULE 1
Closed Polls
MODULE 2
Mobility associations
MODULE 3
Future headlines
MODULE 4
Idea competition
CONSTANT EVALUATION OF PERFORMANCE
Evaluating each module weekly, allowed us to identify opportunities for improvement. Some modules were more successful than others. This is how I improved the problematic modules:
Communicating the gap of participation to the client.
Thinking strategically and coming up with ideas on how to improve those modules by testing directly online.
Thanks to the iterative process and the open relationship with the client, we could reach the client’s KPIs.
At the end, we had 1624 participations. In detail:
845 votes in the polls
697 mobility associations
58 future headlines
24 ideas received to 4 challenges
This project was developed as part of ifok GmbH.
(The website is now offline).